Currently there are around 800 Indian games and toy manufacturers, exporters and suppliers in the small sector of India, with a turnover not over $2.5 billion. This includes manufacturers of fun games, electronic toys, soft toys, educational games, toy cars, rattles, dolls, plush toys, computer games, brain teasers, children puzzles etc. The total toys and games market in India stands at around Rs 250 crore, of which Rs 25 crore is in Chennai. 70% of India's toys and games manufacturers, exporters and suppliers are located in the unorganised sector. Compared to European and American games and toy markets, our toy volumes are very low, and that's because toy buying is a relatively city phenomena. Most of the Toy manufacturers are located in the small and unorganised sector who in turn sell their toys and games to big traders who market these toys.

Mattel, Lego and Funskool are three of the major players in the Indian toy industry. The total export market for toys and games is around Rs 18 or 19 crore. The export volumes are low because, the quality norms are very strict abroad. Manufactured toys for export have to conform to the EN 71 norms, the European standards for toys. The toys have to be non-toxic and safe to sell abroad.

The toys and games available today are a mix of both fun toys and educational tools. Toys and games available today include dolls, puzzles, electronic games, handmade toys, soft toys, board games, computer games etc. There is more of a demand for fun toys with the parents usually being the ones who prefer buying educational toys for their children.

The future for the toy industry is very good, as it lies in making toys for the masses. We have to Indianise our toys to have wider appeal. Toys that appeal not only to the English speaking, city-bred children, but also to the middle and the lower middle class. Only then will the market expand and develop further.